SEO + AEO · Multi-client organic engine
50K to 700K monthly visits. 14× across the portfolio. $50M+ pipeline.
The aggregate organic-growth story across 100+ B2B clients in SaaS, enterprise software, IT services, and tech. Same compounding methodology, different industries. $50M+ in attributed pipeline.
700K+
Combined monthly organic visitors
14×
Traffic growth multiple
$50M+
Pipeline attributed to organic
100+
B2B clients served
Challenge
Most B2B companies arrived with the same problem in different packaging — hundreds of blog posts written without keyword strategy, websites that hadn't seen a technical audit in years, and no analytics infrastructure to attribute pipeline to content. Content was being produced for content's sake. Technical SEO debt was piling up unrenovated. AI engine optimization didn't exist anywhere — and buyers had already started using ChatGPT and Perplexity for vendor research.
Solution
Ran the same compounding playbook across 100+ clients with one core principle — every move had to trace back to pipeline, not vanity. Started bottom-of-funnel: comparison pages, pricing pages, alternatives, integrations — content that generates pipeline immediately while top-of-funnel work builds. Then built middle and top of funnel to feed the conversion pages, never the other way around. Treated technical SEO as revenue infrastructure: site speed, crawl efficiency, schema, internal linking, Core Web Vitals — fixes alone delivered 30-50% lifts before any new content shipped. Built AI engine optimization to ensure clients appeared in ChatGPT responses and Perplexity citations as those surfaces became real distribution. Wired multi-touch attribution from first visit through closed deal so every piece of content earned its place.
Impact
Traffic that compounded across the portfolio
Combined monthly organic visitors went from 50K to 700K. 14× growth multiple across the engagement.
Pipeline at scale
$50M+ in cumulative pipeline attributed to organic across 100+ clients. Tracked first visit to closed deal.
Technical fixes that recovered stalled traffic
35% average traffic lift from technical SEO alone, before any new content was published. Years of accumulated debt unlocked the gains.
Operator insight
Technical SEO is the most underrated B2B investment. Across 100+ clients, the technical fixes alone delivered an average 35% lift before any new content was created — because most B2B websites have years of accumulated technical debt and the gains were sitting there waiting. Most teams skip the renovation and start writing more posts. The renovation is where the real money is.
Years of B2B content with traffic that won't break out?
I've run the compounding methodology across 100+ portfolios. The technical-renovation move alone tends to recover months of stalled traffic in the first 30 days.
Work with me700K+
Combined monthly organic visitors
14×
Traffic growth multiple