Supply-chain tech · Multi-channel demand gen
$10M pipeline. Four channels, 28 months, one system.
Transportation tech with happy customers and a pipeline that lived inside the founder's head. Built four interconnected channels that compound. $10M generated. 4× conversion lift on multi-touched accounts.
$10M
Total pipeline generated
30K+
Monthly organic visitors
30%
Pipeline from roundtables alone
28 mo
Engagement
Challenge
KNNX had solved a real freight problem — load matching, route optimization, carrier-shipper connectivity. Customers who got onto the platform stayed. But all pipeline came from two thin sources: the founder's conference networking and a small outbound team running cold calls. No organic presence, no content, no events strategy, no awareness beyond people the founder had personally met. The product worked. The distribution didn't exist.
Solution
Built four channels designed to compound, not stack. Supply-chain SEO and content engineered for VP Operations and VP Supply Chain search behavior — 'freight optimization software,' 'shipper-carrier marketplace comparison' — built for pipeline, not traffic. Enterprise ABM into Fortune 500 shippers, enterprise 3PLs, and mid-market logistics, multi-threaded into VP Operations + VP Supply Chain + CTO simultaneously. Quarterly virtual roundtables with VP Ops from target accounts, vendor-neutral format with KNNX leadership facilitating instead of pitching. Founder positioned as a transportation-tech voice through LinkedIn, industry bylines, and podcast appearances — amplifying every other channel. Each channel wired to feed the others; an account touched by three channels converted at 4× the rate of a single-channel touch.
Impact
Pipeline that compounded
$10M total generated across 28 months. 8+ enterprise deals closed from the four-channel combination.
Channels that reinforced each other
Accounts touched by 3+ channels closed at 4× the single-touch rate. The system was the lever, not any one channel.
Roundtables that punched above their weight
30% of pipeline traced back to quarterly virtual roundtables alone. Vendor-neutral format earned the room.
Operator insight
Single channels stack additively. Multi-channel compounds. The roundtable program alone wouldn't have generated 30% of pipeline if the founder hadn't been showing up on the same VPs' LinkedIn feeds the week before. Every channel makes the others convert harder.
A loved product with founder-dependent pipeline?
I've built the four-channel system that took KNNX to $10M. The compounding starts in month three. The plateau-break shows up in month nine.
Work with me$10M
Total pipeline generated
30K+
Monthly organic visitors